Your Next Chapter Could Change Everything
Private coaching and strategic advisory for entrepreneurs, business leaders and professionals navigating important decisions, people challenges and career transitions.
Over more than 10 years in international recruitment, I've worked closely with businesses, senior leaders and professionals across international markets, gaining extensive experience in people strategy, complex conversations, negotiation and career decision-making.
You can find a detailed overview of my professional experience, responsibilities, and the organisations I have worked with on LinkedIn.
Years of international recruitment across Europe & beyond.
Career conversations evaluating motivation, readiness & fit.
Countries across international recruitment, consulting & advisory projects.
Some decisions deserve a deeper conversation.
Behind every successful business are important decisions about people, leadership and direction. With over 10 years of international recruitment experience, I bring an independent perspective to conversations where clarity, motivation and sound judgement matter.
Facing a difficult decision
You're at a crossroads. Whether it's about your business, your team or your next move, the options aren't always clear — and the consequences matter.
Navigating people challenges
People are often the most complex part of business. Different motivations, expectations and perspectives can make even simple situations difficult to navigate.
Too close to see the bigger picture
When you're deeply involved in a situation, it can be difficult to step outside it. An independent perspective can help you challenge assumptions and see possibilities you may have overlooked.
Your business. Your decisions. A fresh perspective.
Running a business means making decisions that don't always have straightforward answers. Whether you're facing a people challenge, considering a new direction or questioning your next move, sometimes you need someone outside the situation to think it through with. I offer confidential, one-to-one strategic conversations for business owners and leaders who value an independent perspective, thoughtful questions and practical clarity.
Real partnerships: what clients and candidates say
Authentic references from founders, senior engineers, and talent leaders across Europe.
George Bakkeren
Founder & Owner, Deliver-IT Switzerland
Senior infrastructure candidate in a multi-stage international process
A senior infrastructure specialist entered a multi-round international selection process. Through consistent feedback and structured preparation at every stage, Jana prevented the uncertainty that typically causes strong candidates to disengage. The result: a confident candidate, a decisive hiring committee, and a placement that held.
“Jana was instrumental in helping me secure my new role. She acted as a true career partner and followed up after every interview stage. I cannot recommend Jana highly enough.”
— Placed Candidate • Senior Infrastructure Specialist (Identity protected under NDA)
Ready to start a conversation? Fifteen minutes, no cost, no obligation.
Book a 15-minute conversationA consequential decision, and no space to think it through clearly
Staying, leaving, negotiating, or choosing a completely different path: several possibilities may be competing for your attention, and each carries a different risk to what you have built. Some decisions are difficult to explore openly with colleagues, managers, or others personally involved in the outcome.
You need a confidential space to explore your options with someone who understands people, business realities and the weight of important decisions. My approach combines thoughtful questions, an independent perspective and over a decade of experience working with professionals, leaders and businesses across international markets.
10+ Years International SearchCertified Business & Life Coach
Why me: a decade of understanding people and decisions
Over the past decade, I've worked with businesses, leaders and professionals across international markets. Thousands of conversations, complex negotiations and important career decisions have given me a unique perspective on people, motivation and the choices that shape both businesses and lives.
My experience has taught me that the most important decisions are rarely just about facts and figures. They're also about people, expectations, uncertainty and knowing when you're truly ready to take the next step.
As a certified coach with over 10 years of international recruitment experience, I combine thoughtful questions with practical insights gained from working closely with professionals, senior leaders and businesses. I don't make decisions for you — I help you explore them from different perspectives.
My international experience has also shaped the way I listen, communicate and approach challenges. I value honest conversations, independent thinking and meaningful relationships built on trust.
“After more than ten years in international recruitment, I've learned that behind every important decision are people, ambitions and sometimes difficult choices. Today, I bring that experience into conversations with business owners, leaders and professionals — helping them gain clarity, explore new perspectives and move forward with confidence.”
Purpose beyond business: where opportunity meets human development
Beyond coaching and business advisory, I'm open to selected international partnerships where business, education and meaningful social impact come together. My long-term vision includes supporting opportunities for children and communities, particularly in Ghana, while exploring projects that connect people, cultures and international collaboration.
All proceeds from the digital edition of her book, AI Meets Recruitment, directly support the education and welfare of a child in Ghana.
- Ghana · Child Welfare & Schooling
- Peru · School Building Initiative
- Cross-Cultural Diplomacy
With every book you buy, hope finds a child in Ghana.
Ready to bring more clarity and confidence to your recruitment journey? Order your copy by emailing janaaffum@gmail.com with the book title in the subject line. janaaffum@gmail.com with the book title in the subject line.
You’ll receive the digital version and can start reading right away. Your next step is just one message away.
Frequently asked questions
Everything you need to know about private coaching, business advisory and working together.
Let's find out if we're a natural fit.
Fifteen minutes. No cost. No pressure. Whether you're running a business, facing an important decision or considering a new direction in your career, let's start with a conversation.
Book your free 15-minute consultationZero sales pressure · Confidential & direct
“She acted as a true career partner and followed up after every interview stage.”
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